Zoho Analytics in the Gartner Magic Quadrant 2023!

We are thrilled to share that Zoho Analytics has once again been recognised as a Niche Player in the 2023 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This achievement is especially notable given the highly competitive nature of the market. It underscores Zoho Analytics’ standing among the top 20 global players in BI. So why is Zoho Analytics in Gartner Magic Quadrant 2023?

Zoho Analytics in the Gartner Magic Quadrant 2023

Zoho Analytics is an advanced analytics and business intelligence platform suitable for any business. It offers a comprehensive suite for data management and analytics, allowing you to seamlessly integrate data, visually prepare and analyse it. Furthermore you can design impressive visualisations, and uncover valuable insights in just a matter of minutes.

Who is Gartner?

Gartner is a prominent research and advisory firm that offers information, advice, and tools for businesses in different industries to make informed decisions.

What is the Gartner Magic Quadrant 2023?

The Gartner Magic Quadrant is a research methodology and visualisation tool that provides a graphical representation of a market’s direction, maturity, and participants.

In the Magic Quadrant report, Gartner evaluates and rates vendors in a specific market based on their completeness of vision and ability to execute. It is a valuable resource for organisations seeking to make strategic technology decisions.

What is Zoho Analytics?

Zoho Analytics is a business intelligence and analytics platform that provides a comprehensive suite of tools for data preparation, analysis, and visualisation. It allows users to connect and import data from a wide range of sources, including spreadsheets, databases, cloud storage, and third-party applications.

With Zoho Analytics, users can create and share reports and dashboards, perform advanced analytics, and gain insights into key business metrics. The platform has been designed for businesses of all sizes and industries, and it offers flexible pricing plans to meet the needs of any budget.

Why read about Zoho Analytics in the Gartner Magic Quadrant 2023 report?

Learning about Zoho Analytics in the Gartner Magic Quadrant 2023 report can be beneficial for individuals or organisations who are in the process of evaluating or selecting an analytics and business intelligence platform. This will give individuals or organisations insights into the platform’s strengths and weaknesses. Furthermore it reflects it’s positioning in the market, and how it compares to other vendors. This can help them make an informed decision about whether Zoho Analytics is the right platform for their business needs.

Discover the following:

Why Zoho Analytics was recognised as a ‘niche player’?

Zoho Analytics was recognized as a ‘niche player’ in the 2023 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms because it is a smaller player in the market compared to some of the larger, more well-known companies. However, it has a unique set of features and capabilities that make it stand out in its own niche, and it has continued to grow and improve over time. Zoho Analytics has been able to carve out a loyal user base among small and mid-sized businesses by offering a comprehensive suite of data management and analytics tools at an affordable price point.

The criteria you should consider when evaluating a modern analytics platform?

When evaluating a modern analytics platform, you should consider several criteria:

  1. Data Integration Capabilities:
    The platform should be able to integrate data from a variety of sources, including structured and unstructured data. Furthermore the capability to provide a seamless view of the data.
  2. Data Preparation and Transformation:
    The platform should allow for data preparation and transformation, including cleansing, aggregation, and enrichment.
  3. Scalability:
    The platform should be able to handle large volumes of data and support the processing of real-time data streams.
  4. Analytics Capabilities:
    The platform should provide a range of analytics capabilities, including descriptive, diagnostic, predictive, and prescriptive analytics.
  5. Visualisation Capabilities:
    The platform should provide visualisation capabilities that allow users to explore data and create meaningful insights through dashboards, charts, and graphs.
  6. Ease of Use:
    The platform should be user-friendly and intuitive. Ideally with a low learning curve for users to get started quickly.
  7. Security and Governance:
    The platform should provide robust security and governance features, including access control, data encryption, and compliance with regulatory requirements.
  8. Flexibility and Customisation:
    The platform should be flexible and customisable to meet the specific needs of individual users or organisations.
  9. Collaboration and Sharing:
    The platform should allow for collaboration and sharing of data, insights, and visualisations across teams and departments.
  10. Cost-Effectiveness:
    The platform should be cost-effective and provide a good return on investment, with transparent pricing models and flexible deployment options.

What the future of the Analytics and BI market looks like?

With the increasing availability and accessibility of data, businesses are realising the importance of using analytics and BI tools to gain insights into their operations, customers, and markets. Growing demand for real-time analytics, predictive modeling, and machine learning capabilities is also driving the market.

It is the expectation that cloud-based solutions will dominate the market. We will see more organisations moving away from on-premise solutions in favour of more flexible and scalable cloud-based platforms.

Artificial intelligence (AI) and natural language processing (NLP) are also expected to play a larger role in the market. Together, with good quality data, enabling more advanced data analytics and easier data discovery.

Overall, the analytics and BI market is expected to continue to evolve and expand. New technologies and innovations driving growth and creating new opportunities for businesses to leverage data for insights and competitive advantage.

As the demand for CRM continues to grow rapidly, so does the Business Analytics marketplace. In order to stay ahead in the game and succeed, having a future-proof strategy is essential. For businesses that want to make data-driven decisions and gain deeper insights, analytics will be the foundation going forward. Zoho Analytics, supported by an Advanced Zoho Partner like Goldstar, is the obvious choice for Small businesses. SMEs that seek wider integrations, improved communication, simplified collaboration, enhanced data security and privacy.

Got a question? Get in touch

We know we can’t answer all of your questions here, but feel free to get in touch via our contact form, or call us on 01323 409950