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About us

Why we’re here

We have a very simple way of looking at software deployment and systems integration. Our plea to any business who may be tempted to dabble in something they’re not fully up-to-speed with is this: if you can’t get something right, then please leave it to someone who can…

Between us, we have more than 60 years’ experience working in big organisations across the public and private sectors. We know first-hand what it takes to get a deployment right – and we also know the sheer frustration that can stem from botched integrations and implementations that simply are not fit for purpose.

At Goldstar, we’re committed to delivering a better way forward. We are more than CRM Consultants, Advanced Zoho Partners or Digital Transformation specialists. For a start, we’re not in the business of ‘selling’ software. By getting to know your people and your business, we work with you hand-in-hand to get to the bottom of what you need – and not those vague offerings you may have been told that you need.

Expertise, honesty – along with the appreciation of some fun along the way: these are what make us a one-stop-shop for business transformation.

Here’s who we are

Paul Goldsmith

Paul Goldsmith

I'm the director of the business and have been in the IT industry for almost 20 years. Working from base IT support to architecting complex systems, integrating CRMs and more. I love most sports, gaming, pizza and most of all spending time with my partner and three children.
Jake Harris

Jake Harris

Having spent much of my life with a deep interest in technology, I completed a degree in computing in 2019 and began working as software developer at Goldstar. Outside of work I enjoy spending time with friends and family, eating good food and of course gaming!
Vicki Sanders

Vicki Sanders

Having always worked in a financial role, I qualified with the AAT in 2011 and now specialise in migrating company accounts from one software to another. I enjoy family time with my partner, baby daughter and two step children and love cooking.
Sam Smith

Sam Smith

I’m a lifelong learner, an advocate for pushing personal boundaries and pursuing new experiences. The constantly evolving nature of technology fascinates me, and I'm passionate about everything associated with it. In my spare time I like to work on side projects, anything from developing new apps, playing with a Raspberry Pi or fixing up my car. I enjoy football, snowboarding and travelling to new places.
Rod Funnell

Rod Funnell

As a Marketing Manager, I love the challenge of solving problems and puzzles. My work is founded on building open, trusted, relationships to deliver effective, team-driven results. Away from the office I‘m still focused on creative problem solving and teamwork, I have to be as I’m a Bassist in a blues rock band and enjoy being a Dad to a very energetic, inquisitive daughter!
David McMurdo

David McMurdo

I'm an ambitious & enthusiastic developer, if I don't know how something works my solution is always to strip it down to work out how it works and then put it back together even stronger than it was before. In my spare time I enjoy taking on ambitious and sometimes slightly wild adventures! I have recently completed a bungee jump and a mountain climb, and I've completed multiple cycling challenges.
Aminah Moussavi-Azad

Aminah Moussavi-Azad

Although I love problem solving and learning about new technology and development, an ideal Saturday away from work would start with a long walk by the beach in the sunshine ending up at my favourite coffee shop for a pot of tea and an hour or two with my latest thriller novel and a brownie. Followed by an afternoon catching up on Netflix box sets before ordering in (as I can't cook!) pizza with friends or Ghormeh Sabzi with family!
Bret Gomes

Bret Gomes

I’m massively into technology and with most of my friends and family living far away I love online group chats, setting up gaming events and just catching up online. During the pandemic my hobby came in really handy as I ended building half a dozen custom PC’s for my whole family meaning we could stay in touch and play the odd on-line game or two!

But enough about us…

Why not tell us where you want to go? We aren’t just Zoho Advanced Partners. For no-nonsense advice on CRM, BI, process automation, a rant about your existing provider  – or even just a chat about what you’re up to, get in touch today.

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