Zoho CRM vs. HubSpot: Choosing the Right CRM in 2023

As businesses continue to evolve and adapt to the digital landscape, Customer Relationship Management (CRM) software plays a pivotal role in streamlining operations, managing customer interactions, and driving business growth. In 2023, two prominent CRM solutions, Zoho CRM and HubSpot, have emerged as strong contenders. This article aims to compare and contrast these platforms, helping businesses make an informed decision when choosing the right CRM for their needs. So let’s compare: Zoho CRM vs. HubSpot…

Head to head: Zoho CRM vs. HubSpot

Zoho CRMHubspot
Free Plan?YesYes
Starting Price
for Paid Plans
Monthly and
Annual billing?
Purchase commitmentCancel anytime1 year commitment
Free trial?14 days14 days
Ease of useUser-friendly,
tailorable interface
user-friendly interface
Contact and lead
Email marketing?YesYes
Sales forecasting?YesYes
Built-in automation?YesYes
On Professional and
Enterprise plans
E-commerce integrationsZoho Commerce,
Shopify and others
through Zapier
Integrates with dozens of
popular ecommerce apps,
including Shopify, WooCommerce,
Square, SamCart and BigCommerce
Customer supportOnline chat and ticketing,
extensive online help center
with tutorials, videos and
troubleshooting tips.
Additional support through
Zoho Partner network
Email, phone, online chat,
HubSpot Community, HubSpot Academy
and the online KnowledgeBase
*Service plans vary – this Zoho CRM vs. HubSpot comparison reflects a UK, billed monthly, paid monthly standard plan for both products serving 2000 customers with 5 users. Prices right as of May 2023

User-Friendliness and Interface:

Zoho CRM: Zoho CRM provides a user-friendly interface, offering a customisable dashboard and straightforward navigation. Its powerful interface may have a steeper learning curve initially, however, it provides extensive customisation options to tailor the CRM to specific business requirements. With its robust interface, businesses can leverage Zoho CRM’s advanced features and personalize the platform according to their specific needs, driving optimal performance and efficiency.

HubSpot: Known for its intuitive and user-friendly interface, HubSpot offers a visually appealing dashboard and easy navigation, making it accessible to users of all technical backgrounds.

Feature Set:

Zoho CRM: Zoho CRM provides a rich feature set that covers sales, marketing, customer support, and analytics. It offers strong automation and customisation options, making it versatile for businesses across various industries.

HubSpot: HubSpot offers a comprehensive suite of sales, marketing, and service tools within a unified platform. It excels in inbound marketing, with robust lead generation and nurturing capabilities, albeit some advanced features may require additional subscription levels.

Integration and Scalability:

Zoho CRM: Zoho CRM integrates well with other Zoho applications, forming a unified suite of business tools. Additionally, Zoho offers extensive integration capabilities with various third-party applications, ensuring compatibility with existing systems.

HubSpot: HubSpot integrates seamlessly with other HubSpot tools, creating an all-in-one ecosystem for marketing, sales, and service. It also provides integration with popular third-party applications, offering flexibility for businesses with diverse toolsets.

Pricing and Value for SMBs:

Zoho CRM: Zoho CRM offers competitive pricing with flexible plans that cater to businesses of all sizes. It provides a cost-effective solution without compromising on essential CRM features, making it a compelling choice for SMBs. It even has a free option to get you started.

HubSpot: HubSpot’s pricing structure is based on tiers, with a free version available for basic functionalities. While the free version is suitable for startups and small businesses, advanced features and scalability come with higher subscription costs.

Customer Support and Resources:

Zoho CRM: Zoho CRM provides reliable customer support through various channels, including phone, email, and live chat. Their documentation, forums, and user guides offer comprehensive assistance, ensuring users can make the most of the platform. Users also have the option to work with a dedicated Zoho Partner, many offering a first line of support rather than relying on Zoho’s own support.

HubSpot: HubSpot offers excellent customer support with dedicated account managers, comprehensive knowledge base, and an active user community. They also provide extensive training resources and certifications to enhance user expertise.


Both HubSpot and Zoho CRM offer robust CRM solutions with unique strengths. HubSpot excels in inbound marketing and user-friendliness, making it ideal for businesses with a strong focus on marketing automation. On the other hand, Zoho CRM offers a comprehensive suite of tools, extensive customisation options, and cost-effective pricing, making it a versatile choice for businesses of all sizes.

Ultimately, the choice between Zoho CRM vs. HubSpot depends on the specific needs, budget, and business objectives of each organisation. It is recommended to thoroughly evaluate the features, integration capabilities, scalability, and support offered by each platform before making a decision. Remember, selecting the right CRM can be a key factor in driving business growth and fostering stronger customer relationships in 2023 and beyond.

Frequently Asked Questions comparing Zoho CRM and HubSpot

What is the difference between Zoho CRM and HubSpot?

Both Zoho CRM and HubSpot provide free plans and boast robust contact and lead tracking features. However, when it comes to pricing, there are notable differences between the two platforms. HubSpot’s paid plans offer an extensive suite of marketing and sales tools, but they can be relatively expensive. On the other hand, Zoho CRM’s plans, while offering fewer advanced features, are more budget-friendly.

What are the benefits of a CRM?

CRM offers a multitude of benefits that significantly impact business success. These advantages encompass the ability to segment customers effectively, personalise outreach efforts, centralise and organise crucial data regarding leads, customers, and partners. Furthermore, CRM empowers businesses to forecast sales trends accurately, streamline internal and external communication, automate repetitive tasks and data entry, and uncover actionable trends within customer data.

Which is easier to use: HubSpot or Zoho CRM?

Both Zoho CRM and HubSpot are known for their user-friendly interfaces, making them intuitive platforms for businesses, however there are some distinctions to note. HubSpot’s interface leans towards a more modern design, which may be preferred by some users, while Zoho offers the ability to customise to suit each business’ individual needs.

What is the Best CRM for a Small business?

In a comprehensive review conducted by Forbes Advisor on the best CRMs for small businesses, Zoho CRM emerged as the top choice. Zoho’s position at the forefront can be attributed to its affordability, seamless contact management, and swift implementation, all of which greatly enhance its appeal to small businesses.

Are Zoho and HubSpot open-source CRMs?

No. If you’re looking for the best open source CRMs, you may want to consider SuiteCRM, Odoo CRM, YetiForce or OroCRM.

Can I integrate Zoho CRM or HubSpot with other business tools?

Yes, both Zoho CRM and HubSpot offer robust integration capabilities. Zoho CRM integrates with a wide range of third-party applications, including popular productivity tools, accounting software, and email marketing platforms. Similarly, HubSpot offers integrations with various tools, allowing businesses to streamline their workflows and connect with their existing systems.

Does Zoho CRM or HubSpot provide mobile apps?

Both Zoho CRM and HubSpot offer mobile apps for iOS and Android devices, enabling users to access their CRM data on the go. These mobile apps provide convenient access to contacts, leads, deals, and other CRM features, empowering users to stay connected and manage their customer relationships while away from their desks.

Are there differences in customer support between Zoho CRM and HubSpot?

Both Zoho CRM and HubSpot provide customer support options, including email, phone, and knowledge base resources. HubSpot offers dedicated account managers and a vibrant user community, while Zoho CRM provides reliable support through multiple channels, including phone, email, live chat and dedicated Zoho Advanced Partners. Evaluating the level of support and resources offered by each platform can help in making an informed decision based on specific needs.

Is Zoho CRM or HubSpot better for sales teams?

Both Zoho CRM and HubSpot offer robust features for sales teams. Zoho CRM provides comprehensive sales force automation tools, including lead management, deal tracking, sales forecasting, and territory management. HubSpot offers similar functionalities along with additional features such as sales email tracking, document management, and appointment scheduling. The choice depends on specific sales team requirements and preferences.

Which CRM offers better reporting and analytics features, Zoho CRM or HubSpot?

Both Zoho CRM and HubSpot provide robust reporting and analytics features. Zoho CRM offers a wide range of pre-built reports, customisable dashboards, and advanced analytics options to gain insights into sales performance, customer behaviour, and pipeline analysis. HubSpot also offers powerful reporting and analytics tools, enabling businesses to track marketing campaigns, monitor sales activities, and measure ROI effectively.

Can Zoho CRM or HubSpot handle lead management effectively?

Both Zoho CRM and HubSpot excel in lead management capabilities. They offer features such as lead tracking, lead scoring, lead assignment, and lead nurturing workflows. These functionalities allow businesses to efficiently manage their leads, track their interactions, and optimise their conversion process.

If you have more question please get in touch we are happy to discuss your CRM needs to make sure you get the tools your business needs to launch to the next level.

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