Focus your marketing spend
with Zoho CRM
Zoho CRM’s marketing tools help you understand what content engages with your target audience, using the most resonant messaging, across the most effective channels, to the right people and at the right time.
- Deliver strategic email marketing campaigns
- Manage your brands presence and persona across multiple channels
- Analyse the effectiveness of your paid and organic marketing efforts against revenue
- Incorporate the voice of your customer into your marketing campaigns
Focus your marketing efforts more effectively with Zoho CRM
There are many features within Zoho CRM that enable you to focus your marketing efforts more effectively. Let’s start by looking at five simple steps that will make a big difference:
- Engage more, get feedback and refine your messaging
- See the impact of your efforts, capture the voice of your customers, share their experiences with other prospects and tailor your efforts to what is most effective.
- Understand your target audience
- What resonates with them, how do they engage with your brand and on which channels?
- Analyse the effectiveness of your current messaging and channels
- What messages and channels have they responded to in the past?
- Identify the most effective messaging, channels and timing of messages
- What messages where most effective, which channels have the most impressions and when are messages most impactful?
- Compare different messages to see which are most effective
- A/B test messages designed for the same outcome with your audience to understand their impact more.
“Goldstar IT created a bespoke management dashboard for us in Analytics, pulling in data from Zoho CRM, Books and Projects. It works extremely well and Goldstar IT did a brilliant job at all stages – from working with our data, advising us on changes to our CRM to improve the quality of the dashboard data, designing and building a brilliant tool. I highly recommend Goldstar IT – they know Zoho inside out and are a great team to work with. ”
Claire Scaramanga, Managing Director, Scaramanga Marketing Find out moreKey marketing features of Zoho CRM
With so many potential marketing channels, customer types and potential messages it is essential today to focus your marketing spend. When you understand where, to who and how you should be engaging your goal should be to get the right messages to the right people, via the right channels, at the right time.
By collecting and using the right data, your Zoho CRM will be able to track the effectiveness, target your messaging and measure the impact on your revenue. If you know the impact of your efforts you can focus your marketing spend more effectively.
Who we work with
Why choose Zoho CRM from Goldstar
for marketing solutions
Zoho CRM gives you the data—but Goldstar ensures you know exactly what to do with it. We help you connect your marketing channels, track campaign performance, and build a marketing engine that’s measurable, accountable, and cost-effective.
Our experts configure your CRM to capture and attribute leads from every campaign, ensuring you understand which channels drive real ROI. Whether it’s Google Ads, email campaigns, social media, or offline touchpoints, we make sure your CRM shows you the full picture.
Beyond setup, we help you build reports and dashboards that clearly show where your marketing budget is performing—and where it’s not. That means smarter decisions, sharper targeting, and more revenue from every pound spent.
See how we’ve helped other businesses transform their marketing results on our Zoho Partner page.
With Goldstar and Zoho CRM, you don’t just focus your marketing spend—you maximise it.
Ready to Focus Your Marketing Where It Counts?
Stop guessing and start investing smarter. With Zoho CRM and Goldstar, you’ll gain the clarity and control to put your marketing budget where it delivers real results. Let us help you turn insights into impact.
🔙 Return to the Main Zoho CRM Page
Want to learn more?
Ready to transform your customer relationships? Request a free demo or start your free trial today with Goldstar and discover how Zoho CRM can drive your business success!
Or learn more about the right CRM for your organisation with some of our free resources below.
