How does a CRM deliver more sales?

What is a CRM tool?

At its core, a CRM tool is your business’s central nervous system for customer interactions. It’s a powerful software solution designed to streamline and enhance every aspect of your relationship with your customers.

From managing leads and contacts to tracking sales activities and analysing customer data, a CRM tool, like Zoho CRM provides a unified platform for your team to collaborate and engage effectively.

It’s like having special glasses that transform scattered information into actionable insights, paving the way for more informed decisions and, ultimately, using information from a CRM to deliver more sales.

The difference a CRM can make

Consider this scenario: Company A, equipped with a robust CRM system, and Company B, navigating the sales landscape without one. The difference in their sales trajectories is staggering.

Scenario	With CRM	Without CRM
Understanding your customer	Understands its customers inside out. Interactions, preferences, and engagements are captured, providing more of a holistic view.	Lacking insight, relies on generic approaches, hoping something will stick.
Targeted and Timely Communication	Can send targeted and timely communications. They know when a customer last engaged, what they’re interested in, and when the opportune moment for outreach is.	Lacking this insight, resorts to generic blasts, often missing the mark, wasting time, resources and effort.
Seamless Team Collaboration	CRM fosters collaboration among teams. Sales, marketing, and customer service are synchronised, Providing a clear overview of a “customer on a page” and customers feel valued by the whole business, not individual relationships.	Struggles with siloed information, leading to disjointed efforts, missed opportunities and inconsistent engagement.
Personalised Customer Experiences	Can provide personalised experiences. Customers feel understood and valued, fostering loyalty and trust, retaining business and encouraging advocacy.	Without this capability, offers generic experiences, risking customer disengagement. Losing valuable, more profitable, repeat business.
Streamlined Sales Processes	Sales processes are streamlined. From lead generation to closing deals, every step is optimised. Consistency and brand values are upheld leading to stranger brand identity and recognition.	Grapples with manual processes, slowing down the sales cycle. Relying on relationships built by individuals rather than the business, which in turn are less reliable.

The impact of a CRM solution for your business

Now, back to the statistic – a return of £6.63 for every £1 invested in CRM.

Businesses with a CRM solution, achieve remarkable sales growth, cultivating lasting customer relationships. Harvard Business Review have shown increasing customer retention by just 5% can lead to between 25% to 95% increase in profits!

However, those that don’t embrace a CRM, face challenges, often losing potential sales, struggling to keep up and frequently looking for new customer relationships.

And that’s before we look at advanced features of a CRM. For example Zoho CRM features dedicated tools and integrations for business analytics, finance, marketing and more…

Try this quick CRM test…

So is your CRM up to the job? We suggest you give it a little test and see…

Most businesses think they know everything about their business but can they be certain – and does everybody have the same picture of the business?

Reach out to your team (or try yourself) and ask them this one question, their response can be a simple litmus test for the effectiveness of your CRM in fostering customer understanding.

” Do you know how many customers you have and
when you last spoke to them ? “

A ‘yes’ indicates you’re on the right track, but it might be a good time to look at the other functions of a Modern CRM system

While a ‘no’ might suggest it’s time
to explore improvements for a more
customer-centric approach.

Summing up the reasons for a CRM solution

In the race for sales success, CRM isn’t just an advantage; it’s a game-changer. It’s the difference between thriving and struggling, between understanding your customers and shooting in the dark. As you navigate the sales landscape, consider the transformative power of CRM—it’s not just a tool; it’s your sales ally, propelling you toward unparalleled success.

Goldstar are experts in CRM and how it integrates with your business processes and aspirations, why not call us for a chat about how you can get more for your business and reap the rewards of a CRM that’s right for you and your business goals.