Zoho Marketing Automation update July 2024
Welcome to the Zoho Marketing Automation update for July 2024! This latest update focuses on some key improvements aimed at giving users more control and boosting the performance and reliability of their email communications.
Join us as we delve into the exciting updates designed to streamline your marketing workflows, drive personalised customer experiences, and optimise campaign performance. Let’s explore the new features in the Zoho Marketing Automation update July 2024
Including IPv6 for sending out emails
Zoho have introduced support for IPv6 alongside their existing IPv4 capabilities in email delivery. This enhancement involves updating their mail transfer agent and internal reporting tools to seamlessly manage both IPv6 and IPv4 protocols. With this implementation, IPv6 serves as a robust backup in case an IPv4 address gets blacklisted, ensuring continuous email delivery reliability. IPv6 offers superior routing options and efficient packet processing, enhancing Zoho’s ability to maintain stable email communication channels. Moreover, these updates empower our delivery operations team with enhanced IP routing control, optimising email deliverability and fortifying our infrastructure against potential disruptions.
Business benefits of the Enhanced Reports Module
- Enhanced Reliability: IPv6 serves as a reliable backup, ensuring uninterrupted email delivery in case of IPv4 blacklisting.
- Improved Efficiency: Superior routing options and packet processing of IPv6 contribute to more efficient email transmission.
- Greater Control: Enhanced IP routing control empowers the delivery operations team to optimize email deliverability, enhancing overall service reliability.
- Infrastructure Resilience: Fortifies the email infrastructure against disruptions, ensuring consistent communication with customers and stakeholders.
Reduction in campaign review time
Zoho have significantly streamlined their campaign review process to reduce waiting times for users. Previously, campaigns sent via Zoho Campaigns or Zoho Marketing Automation required manual review by our team, which could delay time-sensitive campaigns.
In recent years, Zoho have automated their infrastructure to optimise this process. Their system now automatically analyses user-created email campaigns for indicators of spam, phishing attempts, or other potentially harmful elements. It also monitors user activity within the platform, tracking metrics like email sending frequency, engagement rates, and complaint levels. Based on this analysis, compliant users receive automatic approval for their campaigns.
This automated approval system ensures that campaigns proceed swiftly without the need for manual review, saving time and resources for users and administrators alike. By reducing manual reviews to less than 1% of total emails sent through Zoho applications, they’ve streamlined workflows and enabled users to launch campaigns more efficiently than ever before.
Improved bounce processing
Zoho have overhauled their bounce processing module to ensure rapid handling of bounce notifications, even during periods of peak usage. This enhancement enables users with high email volumes to receive their bounce reports promptly.
Furthermore, they’ve effectively tackled bandwidth throttling concerns and reengineered their bounce processing architecture to enhance speed. As a result, when customers send emails to their mailing lists, bounced contacts are swiftly processed and identified. This prevents hard-bounced contacts from being contacted again in future communications, thereby safeguarding deliverability. These updates are aimed at optimising email performance and reliability, ensuring a seamless experience for all users.
Automated account management
Zoho have introduced an automated system within Zoho Marketing Automation and Campaigns to monitor and manage accounts more effectively. This system assesses account deliverability performance using metrics like recent bounces, spam reports, unsubscribes, spam traps, clicks, and opens. If an account’s practices deviate from industry standards, we issue a warning prompting a review of their strategies.
In cases where an account’s deliverability performance consistently falls below expectations, the system automatically restricts the account from sending further emails. This action remains in place until the account rectifies its practices to align with best email marketing standards. These enhancements are designed to ensure optimal deliverability and uphold high-quality email marketing practices across our platform.
In addition to these recent enhancements, Zoho’s commitment to improving deliverability remains steadfast. They continue to innovate and refine their systems to ensure that your emails reach their intended recipients swiftly and reliably. Their ongoing efforts have already shown promising results, bolstering Zoho’s competitive edge in the market.
We invite you to explore these new features and discover how they can improve your email marketing efforts. Should you have any questions or need further assistance why not book a meeting with our experts.