As 2024 comes to a close, it’s the perfect opportunity for businesses to evaluate their performance and plan for the year ahead. According to research from McKinsey, businesses that integrate analytics, marketing automation, and operational systems can reduce wasted resources by up to 30% while boosting efficiency by 20%. This makes it clear: embracing smart...

When it comes to enhancing your marketing efforts, selecting the right tool is crucial. Zoho offers two prominent solutions: Zoho Campaigns and Zoho Marketing Automation. Each caters to different marketing needs and business sizes. This guide will help you determine which tool is best suited for your requirements. Why have two Zoho options for marketing...

I have been using Zoho Campaigns for a few months now and getting to grips with how it works. I’ve been discovering what I like about it and what I don’t and thought I’d give a little review about my experience with the email marketing platform so far. What is Zoho Campaigns? Campaigns is an...

At Goldstar, we see the value in our marketing. We understand the importance and decided to invest more in our Marketing during Covid-19 and lockdown. We would now like to offer these services out to help you and your business achieve your marketing goals. How we use Marketing at Goldstar Having rebranded at the beginning...

Email Marketing is one of the most cost-effective marketing methods available to most businesses. At the simplest level, email marketing involves sending a marketing email to everyone on your contact list (Don’t forget about GDPR), but it can become much more powerful as your business grows and you want to become more targeted with your...