At Goldstar, we see the value in our marketing. We understand the importance and decided to invest more in our Marketing during Covid-19 and lockdown. We would now like to offer these services out to help you and your business achieve your marketing goals.
How we use Marketing at Goldstar
Having rebranded at the beginning of 2020, we decided the first stage was to raise brand awareness. We could use social media to show off our USP’s and the services we offer as well as which Zoho products we work with. The next stage was to grow our customer base. We did this by running Google Ads which allowed us to put ourselves in front of our audience. They were already searching for our services and by bidding on the keywords, we could be at the top of the SERP (search engine results page). Once they clicked on our ad and went through to our website, we had to prove to the audience that Goldstar was the right company to help with their CRM and Zoho needs.
This led us to review our landing pages and our website in general. We knew we needed to have those keywords in our pages so the audience could see that what they searched for and clicked our ad for was right there and showed that we knew about the topic and could talk about it confidently, showing off our knowledge.
What Tools we use
We used Zoho Social for social media which has allowed us to see immediate reporting and interact with our audience directly. The great thing about it is the ability to post across many platforms which means we can send the same message across the board and schedule as far in advance as we like. I have written a blog reviewing Zoho Social, so feel free to read more about it here. We also use Zoho Campaigns for email marketing and Google Ads to run paid search ads.
Creating a marketing plan that combines the Zoho tools and different types of marketing was important to us to allow us to see the bigger picture and ensure that the same message is being sent across all our channels.
Why we Chose to Offer Marketing
We understand the value of marketing and how each type of marketing links up to another. We decided to add marketing to our list of services to offer our current and future customers.
Over the last few months, we’ve carried out lots of research and discussed many ways we think we could add marketing to Goldstar. We are happy to announce that we are now up and running. We have a dedicated page to the marketing so please give it a read here.
There are 3 tiered packages dependant on your business size and needs. The ultimate goals is to help you achieve your marketing goal. Whether it’s to raise brand your awareness, increase your sales or educate your market.
If you would like any help with your marketing, please feel free to get in touch. We also offer a free marketing consultation, which can be booked via our website.