About us - Goldstar IT

Why Goldstar are here

We have a very simple way of looking at software deployment and systems integration. Our plea to any business who may be tempted to dabble in something they’re not fully up-to-speed with is this: if you can’t get something right, then please leave it to someone who can…

Between us, we have more than 60 years’ experience working in big organisations across the public and private sectors. We know first-hand what it takes to get a deployment right – and we also know the sheer frustration that can stem from botched integrations and implementations that simply are not fit for purpose.

At Goldstar, we’re committed to delivering a better way forward. We are more than CRM Consultants, Zoho Premium Partners or Digital Transformation specialists. For a start, we’re not in the business of ‘selling’ software. By getting to know your people and your business, we work with you hand-in-hand to get to the bottom of what you need – and not those vague offerings you may have been told that you need.

Expertise, honesty – along with the appreciation of some fun along the way: these are what make us a one-stop-shop for business transformation.

How can we help you?

Here’s who we are

Paul Goldsmith

I’m the director of the business and have been in the IT industry for almost 20 years. Working from base IT support to architecting complex systems, integrating CRMs and more. I love most sports, gaming, pizza and most of all spending time with my partner and three children.

Vicki Goldsmith

Having always worked in a financial role, I qualified with the AAT in 2011 and now specialise in migrating company accounts from one software to another. I enjoy family time with my husband, baby daughter and two step children and love cooking.

Rod Funnell

As a Marketing Manager, I love the challenge of solving problems and puzzles. My work is founded on building open, trusted, relationships to deliver effective, team-driven results. Away from the office I‘m still focused on creative problem solving and teamwork, I have to be as I’m a Bassist in a blues rock band and enjoy being a Dad to a very energetic, inquisitive daughter!

David McMurdo

I’m an ambitious & enthusiastic developer, if I don’t know how something works my solution is always to strip it down to work out how it works and then put it back together even stronger than it was before. In my spare time I enjoy taking on ambitious and sometimes slightly wild adventures! I have recently completed a bungee jump and a mountain climb, and I’ve completed multiple cycling challenges.

John Kakkasseri

I’ve been involved with technology as a profession for over a decade, but it’s woven through my entire life. I’m a gadget geek, always chasing the latest tech buzz. When I’m not weaving magic with code, I’m on a quest for the perfect travel snapshot. I love exploring new places and capturing memories through my lens. Life’s a journey, and I’m here to make it a bit more tech-savvy and a lot more adventurous!

Owen Jeal

I’ve journeyed from the shores of marine conservation to the world of technology. As a former animal rescuer with the British Divers Marine Life Rescue, I’ve always been passionate about problem-solving, whether it’s saving marine life or developing solutions in tech. Outside of work, I’m an avid dog walker, an active member Section 5 Drummers Hastings which take part in many events around East Sussex. Whether it’s coding or celebrating the quirky traditions of my community, I approach everything with enthusiasm and a bit of adventure.

Hamza Muhammad

I’m a problem solver at heart, always ready to take on challenges—whether it’s streamlining business processes as a Zoho Developer or finding the perfect cricket strategy on the field. With a knack for turning complex issues into streamlined solutions, I thrive in environments where innovation and efficiency are key. Outside of work, I’m all about family time and enjoying life’s simple pleasures with my wife or catching a game of cricket. Life is all about balance, and I’m committed to making the most of every moment.

Grahame Burton

I love a challenge—whether it’s delivering a complex project, helping a business navigate change, or supporting Leicester City through another season! With over 10 years of project management experience, I focus on understanding problems and finding the right solutions to get things done. Also a keen golfer and cricketer, I’m always up for a good game—on or off the pitch.

Duncan Scott

I’ve worked in technology since the mid-90s, moving to support cloud based applications only 5 years ago. What I like most is to be given an issue and to try and solve it for the client – whether on my own, or with a team around me. I also really like to focus on customer satisfaction. As for outside of work I’m a lapsed (old and injured!) rugby player who now tries to ride a bike a lot….. Final but (maybe it should be first) – I’m married with a grown up daughter!

How we’ve helped others

Goldstar has been a great partner, assisting our company with several enhancements that have made a big impact on how we use the Zoho CRM. They have not only assisted us with how we bring info into the system, cleaning up and streamlining the process, but they have also created custom modules, rules and workflows within the CRM itself that are specific to our company’s needs.

The tools they have helped us put in place, and the support they have provided so we can better use the CRM has been invaluable. I highly recommend the Goldstar team!

CallPoint

“We recently had the pleasure of working with Goldstar IT to transition our accounting system to Zoho Books, and we couldn’t be happier with the outcome. From start to finish, their team demonstrated exceptional professionalism and expertise, making what could have been a daunting task feel effortless.

Goldstar IT clearly excels in delivering digital transformations that cater to a variety of business needs. Whether it’s reporting, finance, customer support, or operations, their ability to customize solutions has greatly benefited our company. We highly recommend Goldstar IT to any business looking to implement or improve their digital systems.

Thank you, Vicki and the entire Goldstar IT team, for your outstanding support and service!”

Dale Kearns, Commercial Director, GiftTrees

“We had outgrown our previous ERP system and were looking for a solution that could grow and adapt with our business. Goldstar’s approach has been brilliant, from completely understanding our business needs, through to testing, training and launch. I am very pleased to say that now we are up and running, we can still rely on Goldstar to provide second to none support.

10 out of 10 and would highly recommend Goldstar to any company wishing to implement innovative and intuitive systems”

Kinley

Paul and the team have been instrumental in getting us set up with Zoho. We were impressed with how Goldstar understood our business processes, adapted around them and helped us improve. Zoho has transformed the way we run our business for the better and the Goldstar team have been there to support us all the way.

Where to start – Zoho is a beast of a system, and if you don’t know what you are doing you will not have a clue.

We were like that for several years. Building ropey processes on top of ropier processes. It was our complete lack of efficiency that made us reach out to Goldstar. From the 1st meeting we knew we had found the right company for us. I won’t sit here and BS that everything is always sunshine and rainbows. As a supplier and a client to many businesses myself, there are always frustrations on both sides (I suspect more from Paul and the team due to my demands haha). But it is how those frustrations are dealt with that shows you a company’s true colours and character, and Goldstar shine through every single time.

Every time I have an issue, the team are on hand to resolve it. Every time I need tweaks or new processes to complete, the team are there. What I like is that we exchange Zoom Clips and Loom videos with each other explaining what I want to happen, and them explaining either how I can do it, or engage them to do it, thus trying to educate me so I’m not so reliant on them (massive plus and makes the trust grow further).

Goldstar IT created a bespoke management dashboard for us in Analytics, pulling in data from Zoho CRM, Books and Projects. It works extremely well and Goldstar IT did a brilliant job at all stages – from working with our data, advising us on changes to our CRM to improve the quality of the dashboard data, designing and building a brilliant tool. They have since supported us with custom reporting.

I highly recommend Goldstar IT – they know Zoho inside out and are a great team to work with.

Claire Scaramanga, Managing Director, Scaramanga Marketing