Zoho Analytics update May 2023

Zoho have just released a new set of features that will enhance the BI and analytics journey for Zoho Analytics users. Their goal has always been to empower businesses with the insights they need to make informed decisions and drive success. These new features are designed to do just that. Let’s take a look at what’s new in our Zoho Analytics update May 2023.

‘Notes’ Modules addition to Advanced Analytics for Zoho CRM

We’re excited to announce that one of the most frequently requested features is now available in Zoho Analytics. With the latest update to the Advanced Analytics Connector for Zoho CRM, you can now sync the “Notes” modules from multiple CRM modules, including Leads, Contacts, and Deals.

This new feature will allow you to easily access and analyse your notes data. This will give you deeper insights into your customer interactions and helping you make data-driven decisions. You can create custom reports and dashboards that showcase your notes data in a way that’s easy to understand and use.

Wildcard filters in Tabular View 

Zoho Analytics has expanded its capabilities with the addition of Wildcard Filter support in Tabular View. With this new feature, you’ll be able to filter data by specifying criteria that match strings. This gives you greater control and flexibility in your data analysis.

By leveraging Wildcard Filters, you can easily search for and isolate specific strings of data within your tables. As a result it makes it easier to identify patterns and trends. Whether you’re looking for specific keywords or trying to identify outliers, Wildcard Filters will help you streamline your data analysis process and make informed decisions.

New Business Application Connectors in the Analytics update May 2023

Two new connectors have been released;

Google Analytics 4 (GA4) Advanced Reporting

With Zoho Analytics, you can elevate your Google Analytics 4 (GA4) data to new heights by unlocking sophisticated reporting and analytical capabilities. Thanks to this integration, you’ll have the power to slice and dice your GA4 data any way you see fit. Meaning you can dive deep into important KPIs, and make informed decisions that will drive improvements in your SEO/SEM campaigns.

To help you get started quickly, Zoho Analytics connector comes loaded with a unique set of 65+ hand-picked reports and dashboards. These pre-built templates will provide you with a jumpstart to your analytics journey. A catalyst allowing you to easily gain insights and take action based on the results. With Zoho Analytics, you’ll have everything you need to unlock the full potential of your GA4 data. The result? The ability to achieve more success in your marketing efforts.

Advanced Analytics for YouTube Ads

Zoho’s Advanced Analytics connector for YouTube Ads goes beyond basic metrics to provide you with deep insights into the effectiveness of your YouTube adverts. Furthermore you can uncover the the value they deliver. This connector allows you to analyse campaign outcomes and conversion rates. Insights providing you with the information you need to optimise your campaigns and drive better results.

With this connector, you’ll be able to construct campaigns that are more effective and targeted, leading to better ROI and greater success. To help you get started quickly, they’ve included a unique set of hand-picked reports and dashboards. These are there to help you make it easy to jumpstart your analytics journey. The pre-built templates will provide you with the insights you need to make informed decisions and take action based on the results.

Overall, our Advanced Analytics connector for YouTube Ads is a powerful tool that will help you unlock the full potential of your advertising campaigns and drive success for your business.

 Start Date/End Date – Week & Year formatting for reports 

Zoho Analytics offers the flexibility to use the Week & Year Format in your reports. Now there are some new additions to this format – Start Date and End Date. Previously, we offered three formats – Short, Medium, and Long – but now you can take advantage of even more customisation options.

By incorporating Start Date and End Date into the Week & Year Format, you’ll have the ability to generate more targeted and specific reports. This means you can analyse your data at a more granular level and gain deeper insights into your business performance.

Stored Procedure in IBM Cloud – DB 2 

Zoho Analytics has expanded its data import capabilities with support for IBM Cloud DB2 using Stored Procedure. You can now easily import data from IBM Cloud DB2 into Zoho Analytics and start analysing it right away.

With this integration, you can leverage the power of IBM Cloud DB2 to store and manage your data, while using Zoho Analytics to analyse and visualise it. This will help you gain deeper insights into your business performance and make data-driven decisions that drive success.

Amazon Athena – Workgroup support

Zoho Analytics now supports data import from Workgroups in Amazon Athena. This integration enables you to easily import and analyse data from Amazon Athena’s Workgroups. As a result, it provides you with a more comprehensive view of your business performance.

With this Zoho Analytics update May 2023, you can leverage the power of Amazon Athena to store and manage your data, while using Zoho to analyse and visualise it. This will help you gain deeper insights into your data, make data-driven decisions, and drive growth for your organisation.

Share permission enhancement – Drill down path in Dashboards

The Dashboards’ Share permission feature now includes a listing of the Drill Paths for all reports used in the dashboard. This means that when you share a dashboard with other users or stakeholders, they’ll be able to see the specific drill-down paths for each report in the dashboard.

With this new feature in the Analytics update May 2023, you’ll be able to provide greater context and clarity to your dashboard viewers. Context that allows them to understand the data and insights more easily. By showcasing the drill paths for each report, you’ll also help users identify new areas for analysis and discovery.

Panoply – Google Big Query support

We’re excited to announce that Zoho Analytics has expanded its data import capabilities with support for Panoply – Google Big Query integration. This means that you can now easily import data from Panoply into Zoho Analytics and start analyzing it right away.

You can now leverage the power of Google Big Query to store and manage your data, and Zoho Analytics to analyse and visualise it. This will help you gain deeper insights into your business performance and make data-driven decisions that drive success.

---

So, that concludes our Zoho Analytics update May 2023 but make sure to follow us on Linked In to see updates to other Zoho solutions and our blog to see more in depth updates like this one.