Blog

I have been using Zoho Campaigns for a few months now and getting to grips with how it works. I’ve been discovering what I like about it and what I don’t and thought I’d give a little review about my experience with the email marketing platform so far. What is Zoho Campaigns? Campaigns is an...

Hi I’m Josh, the newest member of Goldstar IT. I thought I’d give you a run-through of my first week. I have joined their fantastic development team as a software developer. This is a role that I never thought I would be in when I graduated in 2019 with a History and Japanese degree.  ...

At Goldstar, we see the value in our marketing. We understand the importance and decided to invest more in our Marketing during Covid-19 and lockdown. We would now like to offer these services out to help you and your business achieve your marketing goals. How we use Marketing at Goldstar Having rebranded at the beginning...

Have you set targets or strategised for 2021? Following on from my blog back in August I want to share with you what we’re planning in 2021. Like many, 2020 has been an interesting year for me. From getting engaged back in February, buying a house during lockdown, expecting a new addition to the family...

Project Management Tools are aids to assist you and your team to effectively organise work and manage projects and tasks. This provides you and your team with a clear view on how a project is progressing at any time. Project Management tools are not just for Project Managers, they are completely customisable so they can...

Removing Fields from CRM Zoho is making a significant change to the way that Zoho CRM and Zoho Analytics talk to each other. This change means that in the future, we will all need to be more careful when removing fields from the CRM. To explain the change Zoho is making, and how it will...

There are many bidding strategies you can use for your Google Ads campaigns. Whether it’s manual CPC or a fully automated bidding strategy, there are many to choose from and each one will help you achieve a specific goal. At Goldstar, we have been testing a few strategies and are currently using Maximise Conversions. Manual...

In my last post, I talk about the importance of not duplicating your data and having a single source of truth. This time I want to focus more on calculated data and the source of truth part and one crucial way we can ensure our data is the truth. What Is Calculated Data? I was...

So what is BI and why is it so important? In the current economic climate it’s critical to understand your numbers which is why Bi is so important. Now this is not JUST your finances but should be across the board throughout your business in marketing, sales, operations (doing the actual work or shipping the...

Hi, I’m Anthony. I thought I’d tell you all a bit about me and how I came to be an employee at Goldstar IT. So after a few months of blogs I think it’s time to properly introduce myself and tell you all about me. I am the System Designer here at Goldstar IT. I...