Blog

There are many bidding strategies you can use for your Google Ads campaigns. Whether it’s manual CPC or a fully automated bidding strategy, there are many to choose from and each one will help you achieve a specific goal. At Goldstar, we have been testing a few strategies and are currently using Maximise Conversions. Manual...

In my last post, I talk about the importance of not duplicating your data and having a single source of truth. This time I want to focus more on calculated data and the source of truth part and one crucial way we can ensure our data is the truth. What Is Calculated Data? I was...

So what is BI and why is it so important? In the current economic climate it’s critical to understand your numbers which is why Bi is so important. Now this is not JUST your finances but should be across the board throughout your business in marketing, sales, operations (doing the actual work or shipping the...

Hi, I’m Anthony. I thought I’d tell you all a bit about me and how I came to be an employee at Goldstar IT. So after a few months of blogs I think it’s time to properly introduce myself and tell you all about me. I am the System Designer here at Goldstar IT. I...

Intro  An essential part of any system is the data. It doesn’t matter what app you use, processes you follow, or automations you build, if your data is bad the system won’t work. So the first thing we need to address then is what is ‘Bad Data’? At its most straightforward bad data is anything...

On March 30th 1981 outside the Washington Hilton Hotel, American President Ronald Reagan was shot when returning to his limousine. He survived but it was close. And in the commotion that followed, ‘The biscuit’ went missing. This is the nickname given to a small plastic card that is sealed shut inside a case that contains...

Hi there, I’m Paul Goldsmith the Director of Goldstar and this week is my turn for the blog. My thoughts have recently turned to how much we’ve developed internally over the last few months and how proud I am of the team. There were 5 things we did during lockdown as Goldstar that has enabled...

Here are my top tips of Zoho Social. Having worked at Goldstar IT for 4 months now, I use Zoho Social everyday to manage Goldstar’s social media and having a tool that saves me time and simplifies the job is great! It has very quickly become one of the most important tools that I use...

At Goldstar, we have partnered with Skore to help bring our customers the best service. In business, time is money! When carrying out tasks, if you follow a process, this will ensure that employees time is cost effective, therefore making better use of their day. This also enables the business to operate more efficiently as...

Email Marketing is one of the most cost-effective marketing methods available to most businesses. At the simplest level, email marketing involves sending a marketing email to everyone on your contact list (Don’t forget about GDPR), but it can become much more powerful as your business grows and you want to become more targeted with your...