In July, ProPublica uncovered a little-known Microsoft programme called “digital escort.” For nearly a decade, the company allowed engineers based in China to help maintain U.S. Department of Defense (DoD) systems. Because those engineers weren’t permitted direct access, Microsoft used American staff with security clearance to act as intermediaries — literally typing in commands on...

If your business is already using Zoho CRM, Books, or Desk, you’re sitting on a goldmine of operational data. But are you harnessing it to its full potential? In this article, we explore real-world Zoho Analytics use cases that show how teams across departments — from sales to support — are turning data into strategy....

Forget the metaverse or flying cars — the real future is watching cricket while geeking out over real-time dashboards. And once again, Zoho has bowled us over with their IPL 2025 Dashboard. It’s everything you never knew you needed: runs, wickets, and widgets — all in one place. Check it out here if you haven’t...

As 2024 comes to a close, it’s the perfect opportunity for businesses to evaluate their performance and plan for the year ahead. According to research from McKinsey, businesses that integrate analytics, marketing automation, and operational systems can reduce wasted resources by up to 30% while boosting efficiency by 20%. This makes it clear: embracing smart...

At a time when customer expectations are evolving rapidly, delivering seamless and timely support is no longer optional—it’s essential. A study of customer care in SMBs by Superoffice indicates 72% of customers expect a response within 30 minutes of reaching out, and research by Salesforce shows 64% expect companies to respond to their inquiries in...

It is far too common today for small and medium-sized businesses (SMBs) to have to face the daunting challenge of managing their finances effectively while striving for growth. Fortunately, the integration of analytics with tools like Zoho Books has emerged as a game-changer, providing SMBs with the insights and capabilities needed to supercharge Financial Management...

Businesses must consider the transition from manual processes to intelligent, automated workflows to remain efficient and responsive. This article explores how partnering with a Zoho expert can unlock the power of automation using Zoho Creator and AI integrations. By identifying bottlenecks in your processes and customising solutions, Zoho Partners can help streamline operations, enhance customer engagement, and drive business growth. Discover practical applications of AI in Zoho Creator and how your organisation can benefit from tailored automation strategies. Ready to transform your business processes? Dive in to learn more!

Automating repetitive business tasks is essential for increase efficiency and reducing operational costs. By partnering with a Zoho expert, you can leverage a range of Zoho solutions, including Zoho Creator, to create custom applications that streamline workflows, minimise manual effort and reduce the risk of errors. This article explores how Zoho Partners can help you...

Data has become a cornerstone of informed decision-making for businesses across all industries and of all sizes. From understanding customer behaviour to optimising operational processes, enabling businesses to harness data insights effectively can mean the difference between stagnation and growth. According to a study by McKinsey, data-driven organisations are 23 times more likely to acquire...

Whatever your industry, your business will be facing competition. It might be a competitor, it might be services being taken in-house, it might even be threats from new technologies or AI. It’s all competition. Staying ahead of the curve requires more than just intuition; it demands data-driven insights. This is possible for all businesses by...

Today, we are experiencing a revolution in the way businesses approach customer service. The impact of technology and data in positive customer service cannot be ignored. According to a study by PwC, 73% of customers believe that a good experience is crucial in influencing their brand loyalties. Additionally, Zendesk reports that 69% of consumers attribute...

This month, we delve into the realm of automating sales processes by harnessing the power of CRM and customer service data. By understanding the impact of data-driven automation, businesses can streamline sales workflows, improve customer interactions, and drive revenue growth. Research by Harvard Business Review indicates that companies leveraging CRM data for sales activities experience...